A new bag-in-box format has been launched for raspberry-infused gin Pinkster to help cut waste in both the on-trade and off-trade.
Pinkster on Tap contains three litres – the equivalent of 4.3 70cl bottles – of the premium gin that was launched five years ago.
Stephen Marsh, managing director at Pinkster, said: “Bag-in-boxes have been enjoying a renaissance in the wine world, with many retailers reporting a surge in sales, and we see no reason why this shouldn’t be the case with spirits.
“Pinkster on Tap is all about convenience and sustainability delivered in an eye-catching, stylish format. Rather than ordering bottle after bottle, the on-trade can now refuel in an environmentally friendly fashion and save a few pounds in the process.
“We’ve tested the concept with selected accounts and initial feedback has been mighty positive.
“It’s time for bag-in-boxes to shed their rather negative and passé perceptions, and we’re proud as a premium brand to be leading the way on this.”
The UK currently only recycles around 50% of glass bottles and while this figure has doubled over the last five years, it still lags behind the European average, according to research by Recycle Now.
Pinkster has already been doing its bit to minimise waste by recycling the spirit-infused raspberries left over from producing the gin as Boozy Berries and Gin Jam.