Piper-Heidsieck launches new champagne cuvée into on-trade


Piper-Heidsieck has released a new champagne, Essentiel, which is exclusive to the on-trade and selected high-end wine merchants.

It has its origins in the house expression, the Brut NV, and uses the same base wines but has an extra 12 to 18 months of ageing and offers a lower dosage of 5g/l, compared to the Brut NV at 9/10gl/l.

It is described as bright, crisp and firm, playing host to well-defined white fruit flavours and an aromatic purity showing notes of citrus, grapes, crisp apple, almond and salinity.

Aimed at the wine and champagne connoisseur, it is said to be good for enjoying with food, pairing perfectly with seafood such as langoustines and oysters.

Essentiel shares a new look that has been introduced across the Piper-Heidsieck range, with new sophisticated and modern packaging. It is positioned in retail with a recommended price of £37.99.

The bottle carries the brand’s label and collar in red but has a second label on the front and a more detailed label on the back of the bottle, showcasing additional information including the date of disgorgement, base vintage and amount of reserve wine.

Régis Camus, Piper-Heidsieck’s chef de caves, said: “I am proud of this Extra-Brut cuvée which symbolises the essence of our champagnes. This extra-aged and lower-dosage wine is the pure expression of Piper-Heidsieck style: a structured, crisp and ardent wine.

“Wanting to highlight the uniqueness of Essentiel, we have decided to display additional information on the label such as the disgorgement and cellaring dates to communicate that extra level of detail to an engaged champagne audience.”

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