Pipers Crisps are now gluten-free

Pipers Crisps has reacted to consumer desire for healthier eating by ensuring its range of nine flavours of premium crisps is now gluten-free.

By making a small change to some of the ingredients it uses and working closely with its partners, the company has also ensured its range is wheat-free and barley-free.

“We recognise the increasing importance of healthier eating and the fact that growing numbers of people are choosing to follow a gluten-free diet, either because they are gluten intolerant or suffer from coeliac disease,” Alex Albone, founder of Pipers Crisps, said.

“Almost all of our range was already gluten-free but now, with just a small change to some of our ingredients, we’ve been able to ensure all our crisps meet this requirement. At the same time, working closely with our flavour partners, we’ve also been able to ensure our crisps are wheat-free and barley-free.”

The decision to make the whole range gluten-free, wheat-free and barley-free comes after high consumer demand for its Atlas Mountain Wild Thyme & Rosemary flavour.

“We’ve seen how important this is in the market place with the immediate popularity and high demand for our recently launched Atlas Mountains Wild Thyme & Rosemary flavour which was specifically marketed as gluten-free and suitable for vegetarians and vegans,” Alex explained.

“We know that this small but significant change in our ingredients will satisfy a real need among some of our consumers and demonstrates that we’re listening to what they’re saying.”

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