Pipers Launches ‘Savour the Moment’ campaign to support the on-trade and give them a chance to win big red letter day prizes


Pipers is launching a new marketing campaign, exclusive to wholesale and the on-trade, rewarding stockists of their crisps with the chance to instantly win Red Letter Day vouchers. The Savour the Moment campaign will run from the 4th of April through to the 26th of June and offers operators the opportunity to win experience day vouchers worth £500 or £100 with the purchase of a promotional Pipers case*. The campaign will follow last year’s hugely popular and successful of on-trade promotion, The Great Taste Tour, which helped Pipers become the fastest growing premium snack brand.

Chiara Boscarato, Brand Manager for Pipers Crisps at PepsiCo, comments: “The last few years have been a challenge for wholesalers and on-trade outlets, so this promotion is solely aimed at giving back to operators. We want to offer our support to stockists through some fantastic prizes that are up for grabs. As confidence returns and more consumers resume visiting outlets, we want to support operators optimize their cash margins by offering the customers a diverse range of flavours from a sought after premium snack brand.  

“Just like last year’s Great Taste Tour campaign, the Savour The Moment campaign also celebrates the great taste and special combinations of ingredients that go into our crisps. Last year’s campaign set a real benchmark for us, so we have also extended our promotion this year by a month, giving the on-trade even more time to get their hands on a winning case*.” 

To enter retail businesses can visit www.piperswinmoments.co.uk or scan the QR code on the case. Once retailers have completed the online form they will find out instantly if they have won a Red Letter Day voucher – businesses may enter a maximum of ten times per week. Additionally, every business will receive a gift inviting them to claim 15% off any Red Letter Day experience, regardless of whether they win.

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