Pistonhead adds unfiltered lager to UK line-up

Pistonhead Haze Lager can

An unfiltered lager has been added to the UK line-up from Swedish craft beer brand Pistonhead.

At 5.1% ABV, Haze Lager is dry-hopped and brewed with Galaxy hops, delivering a pale and crisp beer that carries an extra intense mouthfeel thanks to its unfiltered characteristics.

The Australian Galaxy hops produce mega hits of passion fruit and citrus with a balanced bitterness from the Magnum hops that feature in all of the current Pistonhead range and complement the new hazy beer’s malty, yeasty body

The newest brew is available in 330ml cans from Pistonhead’s UK distributor Proof Drinks which is launching the lager into craft beer bars and pubs and at festivals and other events from this spring onwards.

Stephen Reynolds, Pistonhead’s UK brand manager, said: “We’re pumped to be launching Pistonhead’s newest brew straight from Sweden into the UK market. The existing range offers brews that are more floral and malty and dry-hopped with premium German and American hop varieties and so a pale, unfiltered brew with super-premium Galaxy hops that create a more intense, citrusy and fruity flavour adds an extra level of depth to our ever-expanding range and gives our fanatics even greater choice within the Pistonhead craft beer offering.”

Pistonhead Lager’s brews have seen success over less than four years in the UK market, comprising the figurehead 4.6% Kustom Lager and the dry-hopped brews Full Amber at 6% ABV, Flat Tire at 4.5% ABV and non-alcoholic Flat Tire.

Enjoying a 464% year-on-year value sales increase from 2016 to 2017 from £508,605 to £2,867,109, the brand continues to have three SKUs placed in the top four in the 330ml single can category, with Full Amber in the top spot accounting for 31% of single can sales.

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