Pistonhead lager to be extended to draught in the UK


pistonhead BEER_TAP_2

Cult Swedish beer Pistonhead Kustom Lager is to be available on draught in the UK after the successful launch of its 330ml cans and bottles.

Distributor Proof Drinks is stepping up growth of the brand which it introduced into the UK three years ago on behalf of Brutal Brewing, part of Swedish brewer Spendrups.

It will be available on draught exclusively in only 50 venues in the UK which will each receive a limited-edition “Hot Rod & Skull” font (pictured) to help the beer stand out from the crowd. It embodies the rock ‘n’ roll look and spirit of the Pistonhead brand.

Claire Madams, brand manager at Proof Drinks, said: “We are very excited to launch Kustom Lager on draught in the UK and we have been selecting some fantastic venues to be the Pistonhead draught pioneers. The fonts look awesome so we can’t wait to see them in action.”

Henrik Åström, marketing manager for Brutal Brewing, added: “We have been very happy with the growth of Pistonhead Kustom Lager bottles and cans in the UK thanks to Proof Drinks and feel this is the perfect time for us to introduce the Pistonhead Kustom Lager brew on draught for the UK market.”

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