The Pogues Irish Whiskey has embarked on its search to find the UK’s next big rock band with its new campaign, A Shot at Discovery.
In partnership with Academy Events, the campaign aims to uncover up-and-coming artists with the winning band receiving £3,000 towards band equipment as well as recording and releasing an EP, which members of the legendary band, The Pogues, will guest produce.
Bands from across the UK are encouraged to enter, with regional heats being held at various O2 Academy venues between March 5 and 16 in Birmingham, Bristol, Glasgow, Liverpool, London, Newcastle, Oxford, Sheffield, Leicester and Bournemouth.
Finalists from the regional events will go head-to-head in front of music industry professionals in April at O2 Academy Islington, London.
The campaign aims to strengthen and enhance The Pogues Irish Whiskey’s presence and distribution in the on-trade. A spokesperson at Halewood Wines & Spirits, said: “Music is at the heart of our brand so A Shot At Discovery enables us to connect with new and existing audiences in a relevant and engaging way.
“This exciting, career-defining opportunity will see one band work with one of the spirit world’s truly great names. With its exceptionally cool brand identity, The Pogues Irish Whiskey is an attractive option to all generations that are interested in the iconic band. Its unique story is paramount to consumer’s discovery of the spirit.”
The Pogues said: “This is our opportunity to foster courageous and original music. If you have what it takes to record with us and perform at the UK’s best music venues, we’d love you to enter. This could be a wholly new and exciting shot at a music career.”
To have your chance to achieve rock star status, enter online at www.academymusicgroup.com/poguesyourshot by Monday 16 January 2017. For more information on the competition, please visit the Facebook page at www.facebook.com/thepoguesirishwhiskey