Pontoon launches British aperitif made with gin, fruits and spices


The Wingfield bottle

A new aperitif made from gin and a secret recipe of fruits and spices has been launched by mixed drinks specialist Pontoon.

The Wingfield is badged as “a Great British Gin Aperitif” for enjoying neat from the fridge, on the rocks or in simple Spritz drinks.

It is made with a small-batch London dry gin, cucumber, pink grapefruit, elderflower and other fruits and spices, at 23.3% ABV. It comes in a 70cl bottle.

It has been developed by drinks innovators Simon Weston and Charles Smith, who founded Pontoon in 2014, after they saw a gap in the market for a premium gin aperitif.

Simon said: “Our namesake was an innovator too: Major Walter Clopton Wingfield pioneered lawn tennis in the 1870s and changed the face of the British summer and we’d settle for nothing less.

“The Wingfield is distinctly different. It’s a modern gin aperitif blended to have a unique signature. It tastes like a garden at dusk – clean and fresh with complex layers of quintessential summer flavours.

“I can’t think of a better way to enjoy an afternoon al fresco with a glass of what’s set to become an iconic British drink.”

A series of tastings in outside venues, hosted by Wingfield ambassadors, is planned for spring and early summer. A marketing and PR campaign is being run to launch the product, aimed at men and woman aged 25 to 40, with the line “I’d rather have a Wingfield”.

The Wingfield is described as a sophisticated alternative to Pimm’s or Aperol. The signature serve is The Wingfield Spritz (pictured below), made with two parts The Wingfield over cubed ice, topped with one part chilled soda water and garnished with an orange twist.

It has been launched in retail through Harvey Nichols and is recommended for sale in retail for between £25.99 and £34.99.

The Wingfield spritz

Previous Brioche Pasquier extends choice for patisserie treats
Next The Hedonist Project turns to gin for new Leeds bar concept