Porter and cider drink London Velvet launched in kegs


london velvetA traditional London serve of “half and half” has inspired new drink London Velvet, a blend of porter ale and fine cider.

Initially introduced early this year in 500ml bottles, has now been launched in kegs to support increased distribution in the on-trade.

At 5% ABV, it can be drunk chilled straight from the bottle or served over ice. It has a rich and creamy texture combined with a hint of dryness and subtle sweetness.

London Velvet was introduced to the on-trade by producer Silasu at the Casual Dining show in London in February. It is being promoted for pairing with a wide range of foods from beef and lamb to spicy Asian-style food.

Properly known as William Sharvatt’s London Velvet, the product was inspired by timber merchant William Sharvatt who, in the 1890s, used cider transported with timber supplies from the West Country for mixing with porter ale brewed close to his Old Kent Road timber yard in London to create “half and half”.

David Green, founder and managing director of Silasu, said: “Originating from a fundamental respect for British brewing traditions, we wanted to offer today’s consumers something unique, refreshing and, above all, delicious by combining two of the finest of these traditions.

London Velvet is made from 70% porter made by brewing and packaging specialist Thomas Hardy in Cheshire with 30% cider from drinks company Bevisol in Herefordshire. The bottles are already stocked by Tesco in the south-east.


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