Pre-mixed Red Square Vodka cans introduced in on-trade


Red Square Vodka flavours cans premix

Pre-mix cans have been introduced into the on-trade for Red Square Vodka flavours by Halewood Wines & Spirits.

The two variants are Sloe & Lemonade and Toffee & Apple, both at 5% ABV in single-serve 250ml cans. Although mainly aimed at the off-trade, they are also being made available to bars, clubs and pubs.

The flavours were developed after positive consumer reaction to Red Square’s two new flavoured vodkas, Sloe and Toffee Vodkas, which were launched last year.

Well suited to summer and outdoor events, the pre-mixed cans are expected to appeal to a younger and predominately female audience, attracting new consumers to the brand.

The can variants contain Red Square’s newly formulated liquid, which forms the base of its Sloe and Toffee Vodkas to deliver a smooth and fruity taste.

A spokesperson for Halewood Wines & Spirits said: “The Red Square cans will capitalise on increasing consumer popularity for both pre-mix cocktails and our new Red Square flavoured vodkas.”

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