So much has changed and in the week of COP27, the drinks industry is focusing on how to make packaging more sustainable.
You may be interested to learn that premium brand Absolut Vodka has just announced that it has invested in a hydrogen-fired furnace to produce its iconic bottles.
It is to become the first global spirits brand to move to a partly hydrogen energy-fired glass furnace. It’s an important milestone in becoming completely CO2 neutral by 2030, as to meet this goal, the vodka producer needs to reduce the carbon footprint of its bottles.
The Swedish distiller has signed an agreement with Ardagh Glass Packaging in Limmared, a subsidiary of Ardagh Group, to use this partly hydrogen-fired furnace (20% green gas) commencing in the second half of 2023. This means a full-scale change of the continuous production of Absolut bottles for all markets globally. The hydrogen will be produced onsite at Ardagh by using renewably sourced electricity and should reduce Absolut Vodka’s carbon footprint from glass by 20%.
In a parallel move, their owner Pernod Ricard group has become a member of Glass Futures, a not-for-profit research and technology organisation connecting the industry and academia to build a Global Centre of Excellence for glass to create sustainable, low carbon bottles.