Premium UK brands boost sales of gin for Matthew Clark

Star of Bombay gin

Sales of gin are up by 30% for leading UK drinks distributor Matthew Clark, boosted by the popularity of premium brands produced in the UK.

The growth in volume sales follows expansion of the company’s portfolio to over 40 gins with additions such as Monkey 47, Aviation, Bols Genever, Star of Bombay, Death’s Door, Jinzu, Sipsmiths VJOP and Williams GB Extra Dry Gin over the past six months.

Matthew Clark highlights a particular rise in volume sales of super-premium gins from England, which were up 81%. This includes Star of Bombay from Bombay Sapphire, Jinzu created by Bristol bartender Dee Davies, and Williams GB Extra Dry Gin from Chase Distillery.

Stuart Westwood, Matthew Clark’s product marketing manager for spirits, said: “It’s great to see so much variety when it comes to gin now with so many small independent distillers popping up across the country.

“Consumers are much more gin savvy and are showing a greater care as to which G goes in with their T. We are really proud of our fantastic gin range and delighted to have such interesting producers on board.”

One of the bars exclusively stocked by Matthew Clark is The Booking Office at the St Pancras Renaissance hotel in London. Its bar manager Tom Jolly said: “Gin is arguably the most exciting and versatile spirit category around.

“We’ve seen a great increase in demand for more premium gins over the past year with customers showing a greater interest in their origin and the botanicals used to make them. Customers are turning more and more to the lesser-known UK-distilled premium gins.”

Jinzu gin

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