Punch gives support with marketing and cocktails for Christmas


Licensees at Punch bars and pubs have benefited from a special programme of support, including cocktail development, this Christmas.

The pubco offered a range of initiatives through the Punch Buying Club, learning and development, and marketing expertise including help with websites as well as training with drinks group Diageo.

Punch CEO Duncan Garrood said: “Christmas is the busiest time of the year in the pub sector and we wanted to assist our publicans in making the most out of this with resources across several areas of the business.

“We’re sure Christmas will be a prosperous period for all our publicans and hope that the support we’re providing leads to increased profits and greater success.

“Offering thorough, helpful support to publicans throughout the year is something we pride ourselves on and we have really focused on developing this in 2015.”

With more than 3,500 leased and tenanted pubs nationwide, Punch held The Art of Retailing workshops at 15 locations across the country. These covered everything from advice on manpower planning and setting service standards and sales targets, right through to winter safety and responsible retailing.

Diageo supported each workshop with a practical demonstration of spirit and mixer service and seasonal cocktails. Licensees each received “winter tips” guides, with regards to health and safety and “staff training” customer experience cards.

Through Punch’s Buying Club, a series of articles and email updates were shared on vital topics such as Christmas marketing, tackling winter conditions, Temporary Event Notices (TENs) and RISK winter tips.

A series of marketing materials has been made available for licensees, with a huge range of bespoke internal and external point-of-sale materials for those who want to personalise everything from T-shirts for staff to menus.

This design service has been provided for free, with licensees only required to pay for printing and delivery. For those wanting a simpler option, there has been a range of generic festive POS in Punch’s box of promotions, which 1,300 licensees chose to use. Punch also offered a website makeover to give a more Christmas feel.

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