Purity launches black craft beer dedicated to cyclists


purity Saddle Black ClipPurity Brewing Co has announced the release of its first-ever black craft beer, Saddle Black, dedicated to cyclists.

Available in cask from the end of November to March 2014, it is made using smoked, chocolate and black malts and New World hops Chinook and Cascade. Together, these create a well-rounded beer at 5.1% ABV with aromas of citrus, chocolate and espresso.

Paul Halsey, managing director of Warwickshire-based Purity Brewing Co, said: “As a keen cyclist, I wanted to create a beer dedicated to the British cycling community and as a celebration of the craft that goes into making both beer and bicycles.”

The beer is being launched today at real ale pub The Wellington in Birmingham, with a cycling theme complemented by bespoke Brooks England leather saddles embossed with the Purity Brewing Co logo.

The handmade saddles will be displayed on branded Pashley bicycles as a tribute to cycling around the UK. Based in Stratford-upon-Avon, Pashley Cycles has been producing cycles since 1926 and is working with Purity to provide limited-edition bikes as consumer prizes.

Paul said: “Brooks England and Pashley Cycles are long-established West Midlands companies at the forefront of their trade and we saw a synergy between their passion and craftsmanship and our values.”

Saddle Black can be paired with high-flavour, tangy hard cheeses such as Black Bomber cheddar. It also suits rich chocolate puddings, chocolate cake, tarts and tortes.

“This is the first of many seasonal beers that we hope to release,” Paul said. “It is made possible by our new semi-automated Braukon brewing system, which allows us to produce the equivalent of 140,000 pints of beer a week, a 150% increase compared to the facility it replaced.”


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