From December 1, a mystery customer will be visiting bars and restaurants throughout London and asking for a vodka recommendation.
The 100th bartender to recommend Quintessentially Vodka will immediately be rewarded with £5,000 in cash.
The ultra-premium Quintessentially Vodka was launched in the UK this year by luxury lifestyle group Quintessentially after introducing it in the US last year.
It was created by Joanne Moore, master distiller at G&J Distillers in Warrington, Cheshire, and designed to be a sipping vodka for enjoying just with ice as well as in cocktails.
Distilled several times, it has an especially smooth silky quality because of an added distillation of rowan berry.
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