Quorn is adding two new sustainable ‘British classics’ to its Vegan Frozen Fishless range.
The new additions see Battered Fishless Fillets with a Salt and Vinegar Batter and Breaded Fishless Fillets with a Lemon Pepper Breadcrumb join Quorn’s Vegan Fishless Fingers.
The launch comes as the growing global population is placing increased demand on our oceans and seas to produce even more fish.
Quorn is confident its latest NPD will accelerate category growth by appealing to vegans, pescatarians, vegetarians and meat reducers alike.
Alex Glen, marketing director at Quorn Foods UK, said: “The introduction of the two new Fishless products means that Quorn is the only UK meat free supplier to provide meat alternatives for the UK’s top five family meal occasions, including fish and chips, reinforcing the brand’s mainstream appeal and the number one choice for consumers looking for healthy, great tasting alternatives to their everyday favourites while reducing their impact on our planet.”
Alex added: “Now that sustainability is influencing consumer choice more than ever, we’ll continue to make it as easy as possible for consumers to reduce their meat consumption with Quorn, and for foodservice customers to tailor their menus accordingly.”