Ramsbury Single Estate Spirits has created a Virtual Tip Jar, whereby consumers can buy drinks vouchers for their favourite bar, restaurant or pub, with Ramsbury matching every pound spent as a tip for that venue.
The initiative, called Ramsbury & Friends, pledges to support the on-trade in both the short term and long term.
The funds will go to bar owners immediately, and the redeemable vouchers will help to drive all-important footfall back to bars when they re-open.
The Ramsbury drinks vouchers can be purchased online and are valid until 31 December 2020.
Mikul Kalyan, global brand ambassador at Ramsbury Single Estate Spirits, said: “It’s fair to say we are living through uncertain times, and the great and good of the British on-trade are also finding themselves and their livelihoods under sudden threat.
“Now, more than ever, is the time for brands and consumers to pull together as one community to support those in need.
“This initiative aims to do exactly that; through helping to ease the burden on bar owners immediately and guaranteeing future footfall.”
