Reach for the Sky

LONDON, ENGLAND - OCTOBER 08: Declan Rice of Arsenal is closed down by Joseph Doku of Man City during the Premier League match between Arsenal FC and Manchester City at Emirates Stadium on October 08, 2023 in London, England. (Photo by David Price/Arsenal FC via Getty Images)

We share five ways Sky Business benefits hospitality venues.

Great Live Sport

Sky Sports offers an unmissable line-up of live action to help appeal to a wide range of customers, keep them in venue for longer, and spend more money, including:

  • The biggest Premier League games every weekend
  • Every F1 race weekend throughout the year
  • England, Wales and Ireland’s rugby union tours to New Zealand, Australia and South Africa respectively
  • NFL, including the Play-Offs and the Super Bowl
  • England home cricket matches live
  • All golf Majors, exclusively live
  • US Open tennis

A premium live sports offering enables your bar to create a vibrant atmosphere whatever the occasion, increasing footfall and dwell time in your venue.

A Premium Viewing Experience

Show the biggest live games in the best* picture quality – with Sky Q for business. Sky Business offers the most Ultra HD Premier League games to bars, as well as F1 in UHD and a wide variety of other live events, meaning they can show the biggest action in crystal clear picture to offer a truly premium experience.

Sports Viewers Spend More

Research shows that those people who watch live sport in hospitality venues such as bars spend more than those who visit but don’t watch sport. Out-of-home sport viewers spend +41% more eating & drinking out per month than pub/bar goers who don’t watch sport (Source: CGA BrandTrack Q4 2023), which is great news for venues with Sky Sports, who can take advantage of an unmissable line-up of live sport all week long, throughout the year.


Sky Business has partnered with Molson Coors to offer discounts of up to 50% off Sky Sports when you stock Molson Coors draught range, including favourites such as Madri and Aspall Cyder, and more. This partnership helps bars combine premium live sport with some of the most popular drinks brands to turn live sporting events into profit.

Marketing Support

Sky offers bars a range of marketing support tools to help them promote the great fixtures and events that are coming up. Full fixture listings are available to help plan what is on and when, as well as images created for social media that can help advertise to customers through digital.

(* that Sky provides)

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