Ready for summer

Bestselling fruit cider in the UK, Kopparberg, is ready to meet venue and consumer needs for the season.

As we head into summer, consumers will start looking for easier drinking and more sessionable drinks to enjoy in hot beer gardens. With more drinkers than any other cider brand and being the bestselling fruit cider in the UK, Kopparberg should be a key brand in your fridges and on bar to really excite your drinkers and keep them coming back for more.

Not only does the Kopparberg broad portfolio contain the top 2 bestselling packaged ciders in the UK (#1 Strawberry & Lime and #2 Mixed Fruit) but last summer, Mixed Fruit Tropical became the most successful cider launch of 2021. Mixed Fruit Tropical has now become a mainstay as one of Kopparberg’s famous flavours, cementing itself as a must stock in the category. Much of the Kopparberg cider portfolio is available in multiple formats to meet venue and consumer needs; across 500ml bottle, 330ml can and alcohol free. In fact, Kopparberg Strawberry & Lime is also available on draught; perfect for premiumising draught cider options and catering to the growing demand for enhanced in venue experiences.

Building on Kopparberg’s position as the UK’s favourite cider brand, Kopparberg has had successful expansion into the alcohol-free category. This was made possible by developing a liquid that tastes very similar to the full alcohol version; delivering premium fruit refreshment without the alcohol content. This has led to Kopparberg having more unique drinkers than any other alcohol-free brand; in fact 17.2% of all alcohol-free drinkers only drink Kopparberg products.

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