Non-alcoholic fermented drink brand Real Kombucha has secured new listings across The Laine Pub Company, making it the first kombucha brand to be taken into a large UK pub chain.
Brewed using fermentation techniques usually found in fine wines and craft beers, Real Kombucha is made using high-end loose leaf tea and contains less than 3% sugar and under 50 calories per bottle.
Real Kombucha’s three-strong portfolio, comprising Royal Flush, Dry Dragon and Smoke House, will be stocked across 55 Laine’s pubs in both London and Brighton.
The brand aims to welcome non-drinkers back into the great British pub, as well as those looking for a sophisticated non-alcoholic option.
Gavin George, co-founder and chief executive at The Laines Pub Group, said: “We are committed to enhancing the pub experience for our highly discerning customers, so that they consistently find our offering inviting and indulging.
“The unique taste profile of the Real Kombucha range, plus the potential health benefits born of the age old fermentation process, fit perfectly with these objectives. This makes Real Kombucha an exciting enhancement to the drinking experience we offer.”
Real Kombucha’s journey began in 2016 when founder David Begg, cutting back on alcohol, found himself struggling to find alternatives. Realising that most non-alcoholic drinks were packed with sugar, he set out to find a sophisticated replacement – something that could ultimately change the way people drink.
David said: “With as many as three pubs closing every day in this country, and almost 30% of people between the ages of 18 and 24 claiming to be teetotal, it’s easy to see that the Modern British Drinker is looking for a wider range of options.
“That’s why we’re so pleased to be working with forward-thinking pub groups like Laine’s who recognise how quickly drinking behaviour is changing in this country, and are adapting accordingly.
“Non-drinkers have been excluded from the party for too long. We’re here to throw the pub doors open and let people know: the great British pub has listened. Everyone is welcome!”
Real Kombucha is already stocked in over 40 Michelin Starred restaurants and listed in close to 500 hotels, pubs and restaurants across the UK.