Rebel elves open pop-up with cocktails and street food

South Pole Saloon

A group of rebel elves have brought together leading drinks brands for an unconventional Christmas cocktail and street food pop-up in south London.

The South Pole Saloon has been purpose built by production agency Atlas Bear on an industrial site close to Brixton Market – based on the concept of a group of elves breaking away from their slavery in the North Pole under Father Christmas.

The 500-capacity venue includes a main saloon bar with a DJ booth and dance area, three decadently themed bookable private rooms and a street food area with its own bar.

It is a collaboration of different drinks companies including Brown-Forman and William Grant & Sons, bringing together brands including Jack Daniel’s, Finlandia vodka, Southern Comfort, Bacardi rum, Monkey Shoulder whisky, Hendrick’s Gin, Brooklyn American Ale, Jägermeister and Scavi & Ray prosecco.

The bars offer a range of simple serves and cocktails such as Hot Tennessee Toddies, Monkey Shoulder Apple Macs and punches from Hendrick’s, Bacardi and Jägermeister.

Street food is served up by Dip & Flip, The Crust Conductor, Butchies and social enterprise Papi’s Pickles.

Every night, the saloon bar will feature shows by the rebel elves along with The Snowman and the Sugar Plum Fairy. The room has been fitted out by club lighting specialist Martin with a sound system provided by Pioneer.

Launched last night, The South Pole Saloon will be open every Thursday, Friday and Saturday from November 20 until December 23. It will open from 6pm to 11pm Thursdays and Fridays and 2pm to 11pm on Saturdays. It will also be open every day from December 20 to 23.

It will open on Wednesdays on December 2 and 9 to support the LSU Foundation with Love Specs, Brixton Soup Kitchen, mental health charity Mind, and male suicide awareness campaign Remember.

Entry is £3 per person after 7pm. Details at

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