Rebel Yell launches second special finish bourbon in the UK

Rebel Yell Cognac Finish

Kentucky-based Lux Row Distillers is bringing a Rebel Yell bourbon expression finished in cognac casks to the UK.

The second limited edition release follows the success of the brand’s French Oak Finish last year. Like its predecessor, the whiskey won’t be released in its US homeland.

This year’s special release sees Rebel Yell Kentucky Straight Bourbon finished in cognac casks for six months. This is said to give the 45% ABV bourbon a “golden amber appearance and an aroma of hints of oak and dark berries”, with notes of caramel, toasted sugar and raisins on the palate.

A limited run of 6,000 bottles of Rebel Yell Cognac Cask Finish will be released over the next 12 months. The bourbon will be distributed to the UK on-trade and off-trade by Cellar Trends.

Master distiller and head blender John Rempe said: “Secondary finishing is having a huge renaissance in the bourbon category as it really appeals to consumers who typically value age statements and vintages in spirits.

“This is particularly true in the UK and Europe, where a secondary finish in bourbon is regarded as a yardstick for creative and complex flavours that must be tasted and savoured.

“Last year’s special finish of Rebel Yell was a bit of an experiment to test demand amongst the brand’s European fanbase and to reward their loyalty. It proved such a hit that it inspired us to create this year’s cognac finish.

“The challenge for us was to create another limited edition Rebel Yell that was distinctly different to the spicy, chocolate and ginger taste of the French Oak in 2019.

“The cognac casks really do give the bourbon a completely different character, with the subtle taste of raisins setting this year’s release apart.”

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