HB Clark has rebranded FAM Soft Drinks, the leading supplier of draught soft drinks to pubs, clubs and bars in the north of England and north Midlands, alongside new product launches.
The division, which has been producing soft drinks since 1974, has been relaunched as InFAMous, with brand extensions, a new corporate logo (pictured), brand logos for individual products and new digital screen displays for the bar.
It has refreshed the logos of both its draught ginger beer and Iron Brew flavours, relaunching them as Mr Bailey’s Ginger Beer. as a tribute to Derrick Bailey who has been making soft drinks at the company for over 30 years, and Fanny’s Iron Brew, drawing on cheeky advertising for the soft drink.
Ahead of a possible new sugar levy and other dietary requirements, the portfolio has been extended with both Energy Charge Zero and Diet Lemonade.
In the still drinks section, the existing Refresher Orange has been joined by Refresher Cranberry, aimed at higher-end bars and hotel chains. The cordial range has also undergone a revamp with improved flavours in blackcurrant, lime and orange.
The introduction of digital screens means customers can tailor their display to show the flavours available and advertise up-and-coming flavours to generate interest.
Phil Bebbington, head of group sales, said: “We feel we can rival any of the mass-produced alternatives but need to update the message to our trade. This is why the change from FAM Soft Drinks to InFAMous signifies a new beginning for our company.”