Aston Manor has unveiled a new look for Kingston Press cider, with a complete redesign of its branding and proposition.
The refreshed branding celebrates the “unique authenticity” of the cider, which is crafted at the Aston Manor Cider mill on the banks of the River Severn using a blend of Michelin and Dabinett bittersweet apples and the juice from eating apples.
Kingston Press’ new look is being rolled out to the trade across draught and packaged formats, accompanied by a POS suite that has been designed to capture the attention of consumers.
The launch of the redesign will be supported by a consumer campaign utilising the new illustrative approach to amplify the brand’s key messages in an animated style, as well as various trade activations.
Katie Walker, brand manager for Kingstone Press at Aston Manor Cider, said: “With the hospitality sector beginning to reopen following the UK’s lockdown, we feel this is the perfect time to launch the new look for Kingstone Press to give consumers something new and exciting as they return to pubs.
“Following extensive market research, the new design aims to be a focal point at the point of sale to help drive interest and attract a younger audience to the mainstream cider category whilst showcasing everything that makes Kingstone Press unique.
“We wanted the design to tell a story of our modern methods used to craft our cider, and we hope to impress consumers with this as they re-enter pubs.
“This is a particularly exciting time for the brand as we approach the next stage of our journey as a business. We look forward to welcoming new and existing consumers on this journey with us.”