Rebranding for Virtual Jukebox as its expands its products for bars

Startle logo

Virtual Jukebox, a specialist in background music and technology for bars, has been rebranded as Startle to reflect its expansion into new products.

Originally positioned as a jukebox replacement, the new business helps companies across the retail and hospitality industries to provide digital in-venue experiences for their customers.

With a fresh identity, larger team and redesigned website at, Startle is armed with new technology and innovations, developed to extend way beyond music.

Alongside Virtual Jukebox which was launched in August 2015, Startle’s portfolio will now comprise a number of services and products including DJ mixes, digital signage and music profiling.

Andy Hill, CEO of Startle, said: “This rebrand is an important step for us in the ongoing development of the business. Our original aim was to provide and improve the in-venue experience of outlets across the retail and hospitality sectors – through great music and a simple-to-use tool.

“While the Virtual Jukebox music services very much remain at the heart of what we do, our growth over the past year has made way for exciting new products to join the portfolio.

“The rebrand enables all of our services to be housed under one overarching name – Startle. Through Startle’s expanded technology, our customers are able to engage with consumers through an innovative offering, ultimately increasing their overall revenue as a result.”

Startle’s new identity follows a hugely successful year for the technology business having acquired digital signage and interactive content business Coadunatio and secured partnerships with Greene King, Domino’s Pizza, BT Sport and Australia’s largest discount store The Reject Shop, with more in the pipeline.

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