A new custom-made bottle has been released for Edinburgh Gin, designed to be more slimline to make it easier for bartenders to handle.
Made from Bruni glass from Italy, the new bottle has been revamped to communicate the premium nature of the gin, including a cork stopper and a delicately branded lid overlay with art-deco icons.
Along with a new label, the bottle has “Edinburgh Gin” subtly etched onto the glass. There are also embossed lines at the base which, along with the more slimline shape, make it easier to handle behind the bar.
Alex Nicol, managing director for Edinburgh Gin at the Spencerfield Spirit Company, said: “In an increasingly crowded category we needed to stand out from the competitive set.
“We also discussed the practical issues of handling the bottle with bartenders, consumers and our designers, Stranger and Stranger. I’m confident we have developed an elegant solution that is attractive to both consumers and trade alike.”
The Edinburgh Gin Distillery is located beneath the Rutland Hotel in Edinburgh’s West End as part of Heads & Tales gin bar. It is hand-crafted in small batches with Scottish juniper berries, pine, heather and nine other botanicals and bottled in Edinburgh at 43% ABV.