Distil-owned spiced rum brand RedLeg is extending its range with the launch of new Caramelised Pineapple flavour.
The expression’s 100% natural pineapple and caramel flavour adds “a new dimension” to RedLeg’s original combination of rum rested in oak barrels and infused with Jamaican ginger and vanilla spices.
The recommended serve for the new variant is a simple Pineapple and Tonic, made by adding a double measure of RedLeg Caramelised Pineapple to a collins glass with ice, a dash of gomme syrup topped with tonic water and a squeeze of lime.
Jade McKenzie, marketing co-ordinator at Distil, said: “Pineapples have long been a symbol of friendship and hospitality in the Caribbean, with islanders traditionally hanging pineapples on their doors to welcome all inside.
“Taking inspiration from this tradition, RedLeg Caramelised Pineapple is a celebration of friendship and good times.
“We expect the flavour profile to attract new consumers to the RedLeg brand and to the spiced rum category as a whole.
“As the gin boom has demonstrated, consumers are very confident about moving between flavours and styles within a popular spirits category, and RedLeg Caramelised Pineapple is the perfect reason to gather friends and explore new and great tasting cocktails.”
RedLeg Caramelised Pineapple (37.5% ABV) is distributed in the UK by Hi-Spirits.
