Premium Swedish brand Rekorderlig Cider is continuing with its strategy of releasing limited-edition seasonal variants with the launch of Spiced Plum.
Available in the UK on-trade from mid October, it will replace the brand’s annually released Winter Cider, which first launched in 2009.
Rekorderlig Spiced Plum combines pear cider with plums, cherries and a mix of spices including cloves and cinnamon, available in the brand’s standard 500ml bottles at 4% ABV.
It can be enjoyed either hot or cold, with recommended serves for both options. Rekorderlig will support the new launch with a new tankard glass, with additional outlet support including a branded urn and strut cards showcasing the perfect serve.
Rekorderlig will present some new cider cocktail recipes using Spiced Plum at the pop-up Rekorderlig Cider Lodge, which is returning to London’s Southbank Winter Festival for a third time this year from November 11.
The product will also be supported by sampling at key customer accounts and winter-themed events as well as by a dedicated marketing campaign encompassing PR and social.
Ali Pickering, brand director portfolio at owner Molson Coors, said: “Rekorderlig has an unparalleled commitment to extending the cider season beyond summer, so we’re thrilled to announce the launch of Spiced Plum.
“The brand isn’t one that stands still, and after six hugely successful years of Winter Cider, we felt it was time for a change.
“With Spiced Plum, we’re looking to reward Rekorderlig lovers with a reason to enjoy their favourite drink outside of the occasions that are traditionally associated with cider.”
