Swedish cider brand Rekorderlig is promoting the mixability of its range by promoting winter cider cocktails to bars and pubs.
The specially created recipes are backed by Rekorderlig’s first £2million advertising campaign for its Winter Cider flavour at a time of year when the cider category is traditionally quiet.
The cocktails have been designed with “a contemporary Swedish twist” by Joel Persson who has worked as a consultant on the brand but is now its official global mixologist. He has worked in bars in Sweden such as Orangeriet in Stockholm and in Australia where he was at The Alchemist in Melbourne.
The recipes include a twist on an eggnog, called the Rekordernogg (pictured top), the rich-flavoured rum-based Midnight Forest, and other twists on the classics such as a Svensk Mojito.
Joel said: “Rekorderlig is a five-sensory product. It’s more than a cider – it’s an escape from the moment you are currently in. It is a truly special drink that is versatile and dynamic and I’m excited to start my journey with the brand and introduce the ‘Beautifully Swedish’ message globally.”
Gemma Copping, marketing director at distributor Chilli Marketing, added: “We are thrilled to have Joel on board as our global mixologist. He knows our brand inside out.
“This, aligned with his award-winning talent plus his love, energy and obsession for creating distinctive cocktails, means we have an incredibly unique winter cider cocktail range that we know will blow customers away.”
Made with apples and infused with cinnamon and vanilla, Rekorderlig Winter Cider can be supplied to bars with a branded urn for holding the warmed-up cider plus branded tankards for serving it with a slice of orange. Other branded glassware and pitchers are also available.
Midnight Forest (pictured)
30ml Cherry brandy
15ml Sweet sherry
10ml Bourbon
10ml Amaretto
2 dashes of Angostura Bitters
125ml Cold Rekorderlig Winter Cider
Build all the ingredients into a half-pint glass filled with ice. Top up with cold Rekorderlig Winter Cider. Garnish with a mint sprig and two cherries. Dust the mint leaves with icing sugar.
Snow Cap
30ml Dark rum
30ml Lemon juice
20ml Orgeat
1 Egg white
30ml House tempranillo red wine
125ml Cold Rekorderlig Winter Cider
Shake the rum, orgeat, lemon and egg once with one ice cube to emulsify the egg, and then shake again with more ice. Double-strain over ice into a pint glass. Top up with cold Rekorderlig Winter Cider and carefully add the red wine onto the foam. Garnish with a mint sprig and a cherry. Dust with icing sugar.
Rekordernogg
30ml Dark rum
20ml Sweet sherry
10ml Sugar syrup
3 dashes of Angostura Bitters
Half an egg
200-250ml Hot Rekorderlig Winter Cider
Mix all the ingredients together in a pan and whisk the egg into them. Heat pan on a stove, stirring gently. Pour into a 250ml tankard. Dust with ground cinnamon, then serve with a candy cane and star anise.
Rekorderlig Hot Toddy
25ml Spiced rum
1 tbsp Honey
15ml Fresh lemon juice
1 Cinnamon stick
220ml Hot Rekorderlig Winter Cider
Mix the rum, honey and lemon together in a 250ml tankard. Add hot Rekorderlig Winter Cider and stir. Serve with a cinnamon stick and an orange wheel.
Svensk Mojito
75ml Spiced rum
75ml White rum
15 Mint leaves
60ml Fresh lime juice
1 bottle of cold Rekorderlig Winter Cider (500ml)
Build all ingredients over ice in a pitcher and stir. Garnish with lime wedges and sprigs of mint.
Midnight Forest (pitcher serve)
100ml Cherry brandy
50ml Sweet sherry
25ml Bourbon
25ml Amaretto
8 dashes of Angostura Bitters
1 bottle of cold Rekorderlig Winter Cider (500ml)
Build all ingredients over ice in a pitcher and stir. Garnish with mint leaves, cherries and orange wheels.
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