Relaunch for Purity Brewing’s Bunny Hop


Purity Brewing Co Bunny Hop

Purity Brewing Co has relaunched its extra hopped pale ale Bunny Hop with a new recipe to appeal to increasingly health-conscious consumers.

Bunny Hop is now available in cask without isinglass finings, changing its appearance from a light golden beer to a hazy pale ale that is both vegan-friendly and gluten-free.

The strength stays at an accessible 3.5% ABV but the recipe of the beer has been adjusted to “enhance the mouth feel and aroma”.

The brewing team have increased the percentage of oats to develop the haziness and introduced dry hopping with El Dorado, Centennial and Azacca.

The pump clip has been modified to reflect the changes. Other cask ales from Purity Brewing Co are set to follow the same format in the coming months.

Paul Halsey, founder and CEO of Purity Brewing Co, said: “We have seen a trend towards healthier lifestyles and an increased awareness around vegan and ‘free from’, and we wanted to offer a solution for consumers looking for these particular qualities, without losing any taste or aroma.

“At 3.5% ABV, it made sense to make Bunny Hop available in the vegan-friendly and gluten-free format, with the fullness of flavour that drinkers have come to expect from our beers.”

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