Jago’s Vanilla Cream Liqueur is to be relaunched into the UK market this autumn after a stylish revamp of the brand.
The new bottle and packaging (pictured) is being introduced by brand owner Distil, supported by advertising in women’s magazines, sampling at leading consumer food and drink exhibitions, social media and PR.
Jago’s is made with 100% natural ingredients, fresh dairy cream blended with Madagascan vanilla and five-times-distilled premium vodka, resulting in a rich indulgent liqueur.
Originally launched in 2003, it is made to a recipe created by Tom Jago who was also involved in the creation of globally best-selling liqueur Baileys Irish Cream.
Besides being served neat over ice, Jago’s is promoted for mixing in cocktails. It is owned by Distil, formerly Blavod, whose other brands include Blavod Black Vodka, Blackwoods Vintage Gin and Vodka and RedLeg Spiced Rum.