Barr’s Originals relaunch targets premium adult market

Barr's OriginalsSoft drinks group AG Barr has relaunched its Barr’s Originals with new packaging to target growing demand for premium adult soft drinks.

With eye-catching, modern and characterful packaging, the 330ml cans come with four natural flavours: Cream Soda, Traditional Lemonade, Ginger Beer and Orange.

Adrian Troy, head of marketing for AG Barr, said: “Consumers love the taste of the high-quality Barr’s Originals products. The relaunched range will broaden its appeal by age and gender, targeting the wider adult soft drinks market which is worth £100million.

“The new Barr’s Originals range brings something fresh to the profitable premium adult drinks category, and outlets should prepare for a high demand.”

Barr’s Originals will be supported by a year-round digital support programme.

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