Soft drinks group AG Barr has relaunched its Barr’s Originals with new packaging to target growing demand for premium adult soft drinks.
With eye-catching, modern and characterful packaging, the 330ml cans come with four natural flavours: Cream Soda, Traditional Lemonade, Ginger Beer and Orange.
Adrian Troy, head of marketing for AG Barr, said: “Consumers love the taste of the high-quality Barr’s Originals products. The relaunched range will broaden its appeal by age and gender, targeting the wider adult soft drinks market which is worth £100million.
“The new Barr’s Originals range brings something fresh to the profitable premium adult drinks category, and outlets should prepare for a high demand.”
Barr’s Originals will be supported by a year-round digital support programme.
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