Rémy Martin is bringing back its pop-up members club to London, presenting cocktails and new cognacs alongside an eclectic programme of master classes.
After its success last year, La Maison Rémy Martin is returning to art and design venue 19 Greek Street in Soho from November 3 to 27, transforming its four floors into an invitation-only club.
The first floor will be turned into a lounge bar hosting master classes such as Ole Hansen of Norway’s Hansen & Lydersen on salmon smoking, former supermodel Jodie Kidd talking about her career and her hidden talent of motor racing, and former England rugby sevens captain Ollie Phillips.
On the fourth floor, The Hub bar will offer Rémy Martin cocktails made by leading bartenders such as Ago Perrone of London’s Connaught Bar who will run a session talking about his career.
On the third floor, The Atelier will host the interactive Opulence Revealed session. Guided by the brand’s ambassadors, members will taste the aromas of Rémy Martin XO through a “visual and surprising display that will enhance each sense of taste, touch and smell”.
The club will also be home to The Library on the second floor – a retail place for exploring different expressions of Rémy Martin including new and historic bottles. They will include a Rémy Martin VSOP from the 1960s and a special blend of Rémy Martin, exclusively produced for La Maison in an edition of 132 bottles.
Eric Vallat, chief executive of the House of Rémy Martin, said: “La Maison Rémy Martin is not only back for a consecutive second year but this time for four weeks and with more disruptive action.
“This year, La Maison Rémy Martin is all about revealing your inner passions so we are hoping our members will be inspired to do what they love, and reveal their own hidden talents.”
La Maison Rémy Martin will feature the new premium Rémy Martin blend 1738 Accord Royal which is being launched in the UK and the rest of Europe after its success in the US.
It has been created from a special blend of eaux-de-vie aged in toasted oak casks to celebrate the “royal permission” – the honourable privilege granted to founder Rémy Martin by French king Louis XV in 1738. It allowed him to plant a new vineyard at a time when it was strictly forbidden throughout France.
The blend was created in 1997 by cellar master Georges Clot and is packaged in the brand’s original style of bottles. The cognac is recommended for enjoying neat on ice or in premium classic cocktails. In retail, its price is £59.99.
La Maison Rémy Martin will be accessible for members only who will be personally invited by Rémy Martin’s team. For members of the public wanting to visit the club, a competition is being launched for 50 people to win membership. Visit www.remymartin.com/en/la-maison-remy-martin/ for details.
Rémy Martin 1738 Accord Royal tasting notes
Nose: generous notes of plum and fig marmalade rounded out by intense oaky notes of toffee and toasted bread.
Taste: Mellowness of butterscotch, baked spices and hints of dark chocolate.
Body: Exceptionally round with a creamy aftertaste and a concentration of nutty aromas imparted by the blend of eaux-de-vie aged in toasted French oak casks.