Research reveals increase in consumer spend on nightlife

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Total consumer spend on nightlife has risen by 6.9% year on year, according to a quarterly report published by bar and club operator The Deltic Group.

The Deltic Night Index, which surveys more than 2,300 people, found that people in the UK now spend an average of £59.40 on a night out – where most of the time out is after 10pm.

It also revealed that 56.4% of consumers are going on a night out at least once a week – up from 54.5% this time last year. This rises to almost 70% among 18- to -30-year olds (69.3%).

The quarterly research, covering February to April, also highlighted the benefits of nightlife on the local economy, finding that Britons spend an average of £17.56 on getting ready for a night out, excluding pre-drinks. This includes purchases on beauty treatments, haircuts and gym sessions as well as new clothes.

The amount of consumers going out two to three times a week and four to six times a week has increased by 0.9% and 0.2% respectively since last quarter.

The proportion of respondents who go out to “escape the stresses of day-to-day life” rose yet again to 45.5% compared to 43.9% in February and 40.3% in May last year.

When asked which type of late-night leisure they spend the most money on each month, 26.3% cited the pub while 32% cite said a club or bar

Pubs continue to be the type of late-night leisure that consumers spend the most money on each month overall although this switches to clubs among 18- to 30-year olds.

The research also showed that, for 44.5% of respondents, the vibrancy of nightlife would be a key factor in their decision to move to a new town or city.

Peter Marks, chief executive of The Deltic Group, said: “This Deltic Night Index perhaps shows most clearly what I have made it my mission to share: that a town’s late-night activity has a directly positive effect on the economic health of the town or city it’s in.

“That said, even I was surprised that 83% of those surveyed buy new clothes or accessories in preparation for a night out – a huge proportion.

“Added to that is the support that consumers give their local hairdressers, beauty salons and shops before the evening starts, at which point they will spend further on tickets, food, drinks and other experiences out of the home.”

Key findings about the local economy

  • Respondents spend an average of £17.56 getting ready for a night out before they leave home. This includes clothing, hair and beauty but not pre-drinks.
  • Those aged 56 and over spend the least (£11.70). Those aged 26 to 30 spend the most (£22.44). Men spend less than women (£14.47 compared to £19.89).
  • 82.9% of consumers buy new clothes or accessories in preparation for a night out occasionally or more often, comprising 71.9% men and 91.3% women.
  • 62.8% of respondents pay for a haircut in preparation for a night out (men: 62.2%, women: 63.2%)
  • 53.8% buy new make-up or hair products ahead of a night out, including 25.5% men.
  • 39.1% of men pay to have a shave or beard trim occasionally or more often in preparation for a night out.
  • 37.7% of respondents go to their local gym ahead of a night out, with more men (39.4%) than women (36.4%) doing this.
  • 68.4% of respondents agree or strongly agree that a vibrant nightlife makes a city or town a more attractive place to live and work.
  • When asked what they spend the most money on, the majority of respondents (52.2%) cite new clothes, shoes or accessories – this comprises 41.4% men and 60.4% women.
  • 13.6% spend the most money on their hair, and 13.4% spend the most on make-up.
  • Men are more likely to spend the most money on hair than women (14.2% of men compared to 13.1% women).
  • 44.5% of respondents said the vibrancy of nightlife would be a key factor in their decision to move to a new town or city.
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