Restaurant and party team to launch new club

shimmyRestaurateurs Thomas Tjong and Sidney Tsang, best known for Asian chain Ekachai, are to launch the former site of London nightclub Cherryjam as a new club called Shimmy.

They have joined forces with creative and musical directors Hugo Heathcote and Tom Carr, who are part of the team behind club nights LoveBrunch and ETA.

Opening in October, the club in Porchester Road, west London (pictured), will have a vintage, Wonderland-inspired interior designed by ZAP Architecture with event designer Kila Carr-Ince.

It promises “optical illusions and quirky trinkets” offset against stylish exposed brickwork, London Underground-style tiling and rich wood panels.

With a “Magic Far Away Tree” theme, there will also be an “enchanted wardrobe” staircase and a Scrabble-tiled bar. Mercurised mirror, amber light filters and candles will create a warm atmosphere.

Other features will include light box “windows” within the “caves” while there will be vintage porn and “cheeky peep holes” in the toilets.

Thomas and Sidney, originally from Hong Kong but in the UK since the late 1970s, have, between them, owned and operated over 30 restaurants in and around London and the south-east.

The pair intend to bring a taste of Asia to Shimmy, with a street-food inspired mini menu including steamed Taiwanese pork buns and bahn mi sliders, plus plans to use the space for “pop up” tasting events.

With over 28 years’ experience of music events between them, Deji and Hugo have worked with some of biggest brands in fashion and music.

They brought a completely new concept in parties to the UK in 2009 with the launch of LoveBrunch – a daytime party whose fans include model Cara Delevingne, actor Sienna Miller and designer Matthew Williamson. LoveBrunch is now a globally recognised brand, with events in Miami, Ibiza, Paris and Hong Kong.

Hugo has been a professional DJ and an event producer for around 15 years while Deji has played as a club percussionist for over 13 years. Deji has also worked as an “engagement consultant” for Diageo and Coca-Cola.

They have worked with leading mixologist Metinee Kongsrivilai, formerly at The Bon Vivant in Edinburgh, to create cocktails for the launch.

Cherryjam was launched in 2002 by Ben Watt from Everything But The Girl at its helm but was later sold to broadcaster Nick Snaith of Heart 106.2 and voiceover artist Dave Kelly. The club attracted celebrity guests including Kate Moss and Jade Jagger and musicians including The Gorillaz and Snow Patrol.

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