A dozen bars formerly operated as Revolution and Revoluciòn de Cuba have been converted to a new brand called Rift & Co.
The New Inventive Bar Company, formerly Inventive Leisure, has placed the 12 sites into a subsidiary called Nightjar Bars which was created as part of a restructuring in March.
Nightjar Bars was formed to manage bars that do not commercially benefit or fit with the Revolution and Revoluciòn de Cuba brands.
They include bars in Harrogate in North Yorkshire, Hull, Hanley in Staffordshire, Newport in south Wales, Preston in Lancashire (pictured), Sutton in south London, Swindon, Walsall in Staffordshire, and Watford in Hertfordshire.
The company said they had been rebranded as Rift & Co to “enable the implementation of tailor-made local operating formats and solutions in order to achieve the best commercial results for these locations”.
Nightjar Bars is led and managed by Carl Anderson who joined the business earlier this year. He was previously with the Rank Group, First Leisure, Luminar and Yellowhammer Bars and was managing director of Volante Management Services which ran the former Yellowhammer estate.
The New Inventive Bar Company operates 71 high-end bars across the UK through its Revolution, Revoluciὀn de Cuba and Nightjar brands.
The business has invested £10million as part of its “Evolution” programme to support a dramatic transformation of its 54 remaining Revolution bars.
The New Inventive Bar Company has a turnover of £110million and is listed in the Sunday Times Top 100 Best Companies to work for, employing 2,500 employees.