‘Revolutionary’ new register integrates with chip and pin


sharp

The first-ever mid-range electronic cash register with a fully integrated chip-and-pin payment solution has been launched in the UK.

Described as “revolutionary”, it has been created by Chip & PIN Solutions, the leading UK provider of card payment solutions, with its exclusive partner, electronics giant Sharp.

The product, available in two versions known as Sharp ERA421 and ERA411, provides a one-stop-shop cash register and payment solution for businesses.

Designed for the licensed trade and small and medium-sized retailers, it automatically feeds data through to the chip-and-pin card payment device, and vice versa, making the transaction both fast and accurate.

The two versions use the same technology and can offer the flexibility of a portable card terminal for easy use behind a bar or till.

The ERA421 features a pre-programmed splash-and-dust-resistant flat keyboard for bars, pubs, restaurants and clubs while the ERA411 has a traditional key-button facia.

David Maisey, managing director of Chip & PIN Solutions, said: “The launch of this new integrated cash register will have a huge impact on small to medium-sized businesses, and in particular, those in the retail and hospitality sector.

“The demand for the product is there but until now integrated chip-and-pin terminals have only been available for large businesses with sophisticated epos systems such as large restaurant chains and supermarkets.”

It offers a comprehensive menu of functions such as a fully customisable keyboard, an advanced table management system for tracking orders and promotional features to help with upselling. The integration of the card payment into the cash register eliminates the risk of server error – particularly an advantage during busy service periods.

“Our focus for 2015 is all about growth and expanding our product offering to the retail and hospitality sectors,” David added. “Combined with Sharp’s renowned reputation for producing high-quality electronic point-of-sale equipment for over 30 years and 10 years of our extensive card payment knowledge, customers can expect a high-quality and first-of-its-kind product.”

Paul Leach, sales director at Sharp, said: “Sharp’s long expertise in developing innovative cash registers and epos solutions fits well with Chip & PIN Solutions’ expertise and know-how of implementing payment solutions to a number of blue-chip customers.

“We see great market potential for an entry-level cash register with integrated chip and pin as it offers so many benefits for our customers, including speed of service and helping to eliminate operator error.”

Existing Chip & PIN Solutions’ clients from the hospitality industry have welcomed news of the partnership with Sharp. Peter Ducker, chief executive of the Institute of Hospitality, said: “Chip & PIN Solutions are valued business partners of the Institute of Hospitality and we enjoy a close and fulfilling working relationship.

“Chip & PIN Solutions are experts in the rapidly changing area of payment technology, which has a direct impact on our members.”

Chip & Pin Solutions is one of the UK’s leading providers of card-payment machines, epos solutions, merchant services and e-commerce packages. Founded in 2004, it provides bespoke payment solutions to over 15,000 businesses in the UK.

In January, it launched Merchant Fund, a new type of business funding, providing SMEs with immediate access to cash to help their business grow.

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