A cocktail competition is being run for Reyka Vodka over 24 hours, with 96 bartenders vying for places on a trip to Iceland and a “midnight sun” music and dance festival.
Open to all professional bartenders around the UK, it will be held at cocktail bar Sovereign Loss in Brixton, south London, from midday on Monday June 1 to midday on Tuesday June 2.
The prize is an all-expenses-paid trip to Iceland, the home of Reyka Vodka, where six bartenders will not only visit the distillery but explore the country, from its towering waterfalls to its lava rock fields.
They will also party at the Secret Solstice Festival – known as the “midnight sun festival” as it remains light all night at that time of the year in Iceland. Running from June 19 to 21, it features top acts from around the world. Early-bird tickets sold out in 14 minutes when they went on sale last year.
For the competition, bartenders need to register for a one-hour slot to prepare their cocktail. There will be a new cocktail presented every 15 minutes to the judges who will score them on appearance, aroma and taste.
The drinks can be as inventive as the bartender wants and just need to have a base of up to 50ml of Reyka Vodka. To enter, email email@example.com.
Reyka brand ambassador Joe Petch said: “The Reyka 24-hour cocktail competition was inspired by the creativity and resourcefulness of the Icelandic people, and the 24 hours of sunshine on the longest day of the summer solstice.
“We wanted to create an unconventional competition that will excite the bartending community and inspire them to be creative and do things a bit differently.
“The trip to Iceland for the Secret Solstice Festival is a fantastic prize and we’re looking forward to seeing what cocktail recipes are created.”
The venue, Sovereign Loss, was opened at the end of last year by two bartenders, Chris Dennis, formerly of west London bar Trailer Happiness, and Joe St Clair Ford. It benefits from a 24-hour licence and remains open as late as 5am.