Rhuby launches UK all-female cocktail competition

Rhuby, the all-natural Swedish rhubarb liqueur, has created the UK’s first-ever female-only cocktail competition called “Pink Your Drink” to help raise awareness for breast cancer. This unique event will be held on October 10 from 2pm to 5pm, at London Cocktail Club in Shaftesbury Avenue, London.

Rhuby, launched in the UK this summer, is handmade from juiced Swedish rhubarb, bourbon vanilla beans and Swedish wheat vodka. It is pale pink in hue, tart and smooth in taste and, at 20 per cent ABV, it is light and refreshing – the perfect drink for the female consumer. Founder and drinks industry guru Ylva Binder has fashioned this distinctive, fun and exciting event to bring together talented females in the name of breast cancer awareness.

The Rhuby “Pink your Drink” Cocktail Competition is inspired by the hugely successful Speed Rack USA concept which has taken the US female bartender scene by storm. The Rhuby Cocktail Competition invites top UK female bartenders to shake in front of an esteemed panel of judges, including Ylva and the two founders and co-ordinators of Speed Rack: Ivy Mix, a member of Ladies United for the Preservation of Endangered Cocktails (LUPEC) New York, and Lynnette Marrero, president of LUPEC New York. The other judges will include Rhuby master distiller Solveig Sommarström.

“Pink your drink” will encourage guests and contestants to make donations throughout the event. The winner will be crowned Miss Rhuby 2012 and receive a £500 cash prize. She will also win a trip to Sweden to visit the Rhuby distillery, along with the opportunity to become The Rhuby Brand Ambassador.

To enter and for more information, visit http://rhuby.se/pink-your-drink-rhuby-cocktail-competition-lcw/. Entries close at midnight on September 28. All entrants must be female, UK based and of legal drinking age.

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