Roadshow prepares bartenders for 2018 World Class competition

World Class Studios

Diageo Reserve has launched its search for its World Class Bartender of the Year with a nationwide tour of training sessions.

After starting off in west London and Edinburgh this week, the World Class Studios roadshow visits Leeds today, followed by Manchester, Liverpool, Birmingham, Cardiff, Bristol, Bournemouth, east London and Cambridge throughout November.

It follows the success of the inaugural roadshow last year which aimed to provide bartenders with the skills and tools necessary to become a World Class bartender.

Hosted by the Diageo Reserve brand ambassador team, this year’s Studio sessions are designed to introduce attendees to the competition, whether they are at the very beginning of their bartending careers or bartending veterans, and provide insight into how to enter the 2018 GB competition.

They focus on two key areas of interest that are prominent in today’s bartending world: “The Resourceful Bartender” provides a deep understanding of how bartenders can become more sustainable within their work, and “Heat of The Moment” examines an understanding of ingredients and techniques that chefs use when manipulating flavour and how these can translate into cocktail making.

Bartenders that have been inspired by the roadshow will be able to enter the 10th annual World Class competition from February 15, 2018. Entries close on March 30. Diageo Reserve brand ambassadors then carry out in-bar judging of cocktail entries from April 2 to 30 before selecting the top 30 through to the semi-finals that will take place in London on May 29.

The top 10 will then be put through to the final where they will battle it out over two days of challenges, before the GB World Class 2018 Bartender of the Year is crowned on July 25.

The winner will receive a prize valued at £15,000 and will represent Great Britain in the World Class global finals in Berlin.

Dan Dove, head of Diageo Reserve World Class GB, said: “World Class is committed to showcasing the best bartenders in the industry. This year we’ve included the addition of the World Class Studios which have been designed to provide attendees with guidance and support to take what they already know to the next level and prepare them for the 2018 competition.

“Sustainability and the power of flavour manipulation have become increasingly important for bartenders which is why it was a no-brainer to challenge the best in the business in these areas.

“It’s difficult to believe that this will be our 10th year of World Class. The success of the competition to date, for both Diageo and all of the World Class winners, demonstrates just how valuable high-profile competitions such as this are, not only to nurture but also to highlight the incredible talent we have in this industry.”

Each World Class Studio runs from 2pm to 5pm. To book a place, bartenders should email Places are limited to 32 in each city and bookings are made on a first-come-first serve basis.

The World Class roadshow schedule
November 1: Leeds – 64-68 Call Lane, Leeds, LS1 6DT
November 2: Manchester – 90-94 Oxford Road, Manchester, M1 5WH
November 6: Liverpool – St Peter’s Square, Fleet Street, Liverpool, L1 4DQ
November 7: Birmingham – The Edgbaston hotel, 18 Highfield Road, Edgbaston, Birmingham, B15 3DU
November 8: Cardiff – 9-11 Castle Street, Cardiff, CF10 1BS
November 9: Bristol – 5-7 Welsh Back, BS1 4SP
November 13: Bournemouth – 163-167 Old Christchurch Road, BH1 1JU
November 14: East London – 140-144 Leadenhall Street, London, EC3V 4QT
November 15: Cambridge – 3-6 Downing Street, Cambridge, CB2 3DS

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