Westons Cider has expanded its Rosie’s Pig range of cloudy ciders with the launch of a new variant flavoured with raspberry and cucumber.
Rosie’s Pig Raspberry Roller Cloudy Cider taps into growth in berry-flavoured ciders which now account for 87% of all fruit ciders sold.
Launched in 2016, the Rosie’s Pig cloudy cider range comprises Flat Tyre Cloudy Cider with Rhubarb, Handbrake Cloudy Cider with Damson, and Rusted Wheel Cloudy Cider with Cherry, as well as the original apple-flavoured Rosie’s Pig Cloudy Cider which is exclusive to the on-trade.
While the flavoured ciders were originally launched as limited-edition products, the four-strong range is being made available on a permanent basis due to its all-year-round appeal.
With ABV of 4%, the new Rosie’s Pig Raspberry Roller is a refreshing berry-flavoured cider with citrus notes, creating a well-balanced, easy-drinking cider with a fresh finish.
Like the rest of the range, the still cloudy cider comes in a 330ml can for both the on- and off-trade as well as a 10-litre bag-in-box format for the on-trade.
Designed by Cheltenham-based design agency BOS (Brand on Shelf), its pump clip – like the rest of the range – features Rosie’s Pig which was Westons Cider’s original delivery truck.
Tim Williams, Rosie’s Pig brand manager, said: “The fruit cider category is growing at 10% year on year and the category now accounts for 27% of all cider sold.
“The Rosie’s Pig range flavours of rhubarb, damson, cherry and now raspberry and cucumber will help to add further growth to the fruit cider category, bringing in new drinkers across all age groups.”
Westons Cider unveiled a new corporate brand identity in October to reflect the significant changes the business has undergone over the past seven years and to support its ambitious plans to grow the business by 40% by 2023 to reach sales of more than £85million.
Run by the fourth generation of the Weston family, the company produces other brands including Stowford Press, Wyld Wood, Henry Westons, Old Rosie, Caple Rd and Mortimer’s Orchard.