Royal Albert Hall bars add mobile phone ordering

Berry Bros & Rudd No 3 Bar Royal Albert HallBars at the Royal Albert Hall in London are adopting mobile ordering platform Q App so that people can order and pay for food and drink using their phones.

After a successful three-month trial in the North Circle Bar and in boxes, the service will be rolled out to the remaining 13 bars, operated by catering provider Rhubarb. They include the Berry Bros & Rudd No 3 Bar (pictured).

Q App enables people to browse the bars’ full menu, order and pay using their mobile phones. The customer is sent an alert when their order is ready for collection at a separate Q App Fast Lane at each bar.

Those sitting in one of the Royal Albert Hall’s 140 boxes can choose to have their order delivered directly to their box.

Sarah Woods, director of customer relations at the Royal Albert Hall, said: “The Royal Albert Hall has played a leading role in British cultural history and attracts over 1.7 million visitors per year who come to enjoy world-class performances.

“We are always looking for new ways to enhance people’s experience of the Hall, and the appointment of the Q App ordering platform underlines our ongoing commitment to innovation and providing the very best customer service.”

Christopher Rettie, director of Rhubarb at the Royal Albert Hall, added: “Q App has created a highly innovative approach to in-venue ordering and has introduced further efficiencies to our food and drink operations during trials.

“The platform has enabled us to present the entire menu for each of our bars, highlight promotions or special products, take orders from customers before they even get to the venue and it also reduces cash processing. It is an elegant solution to an age-old problem of queuing.”

Q App is expanding its list of participating operators, signing up restaurant Pho in Spitalfields, Crowne Plaza London and the Queen’s Tennis Club. Other operators already include bar operators ETM Group and Glendola Leisure, West Bromwich Football Club, the Southbank Centre, London’s Palace Theatre and cafes Konditor & Cook.

Q App is on track to generating 250,000 downloads by the end of 2014, meaning that an increasing number of the venues’ customers will already have the app installed on their phones when they walk through the door.

Q App chief executive Serge Taborin said: “We are absolutely delighted that the Royal Albert Hall is joining our rapidly-growing portfolio of major establishments and hospitality groups.

“This deployment is another huge stamp of approval for our vision and the quality of Q App platform and we look forward to working with the Royal Albert Hall and Rhubarb teams to give visitors a real choice in how they order food and drink while enjoying their evening out with friends and family at this amazing venue.“

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