RTD brand supports glittering party tour round clubs


VK Snow Globe

Global Brands is working with clubs across the UK to create glittering ice storms as part of activity for ready-to-drink brand VK.

Running through December, the VK Ice Storm Glitter Party Tour will travel around the UK, from Glasgow and Newcastle to Eastbourne and Aberystwyth.

It will provide venues with Glitter Party Packs to create the perfect “Ice Storm”, including glitter cannons, ceiling hangers, bunting and VK glitter tattoo transfers.

The VK Glitter Party tour will promote VK Ice Storm which contains edible glitter. To encourage purchase, each event will be supported with screen media and a range of glittering serves in snow globe vessels.

Drinks will include Mistletoe Kisses, made with two bottles of VK Ice Storm, 50ml of Corkys Apple, apple juice and ice, and the signature Snow Globe serve, combining two bottles of VK Ice Storm with 50ml of Corky’s Mango Glitter, lemonade and ice.

Global Brands marketing director Simon Green said: “The run-up to Christmas is one of the busiest times of year for operators and we wanted to help them to create a memorable experience and maximise sales, whilst encouraging more consumers to sample our product.

“With VK Ice Storm being the only RTD to contain edible glitter, hosting a VK Glitter Party tour in the run up to the festive season made absolute sense.

“We’ve gone all out to create the perfect storm for our customers and will be supporting this with Social Media activity throughout December.”

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