Rugby-inspired beer returns for Six Nations


Dirty Rucker Pumpclip

The success of a new beer for last year’s Rugby World Cup has led to Wiltshire brewer Wadworth bringing it back in time for the Six Nations tournament.

Dirty Rucker is a rich ruby bitter on draught, with a fruity, malty sweetness and peppery finish. With ABV of 3.9%, it is sessionable and perfect for enjoying over the course of a match.

“Dirty Rucker was our most successful seasonal launch to date,” said Ellie Alderton, Wadworth’s beer category marketing manager. “Advance sales were amazing, and despite the early exit of England from the tournament, Dirty Rucker went on to beat all our previous sales targets.”

The beer will be available throughout February and March, tying in with the Six Nations matches that run from February 6 to March 19. It has been ordered by Admiral Taverns, Carlsberg, Enterprise and Heineken as well as being widely available via the freetrade and throughout the Wadworth pub estate.

Ellie added: “There are many reasons for the success of Dirty Rucker, its cheeky name and charismatic pump clip among them, but in the end drinkers decided they liked the taste and ordered it again and again.”

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