Rum Attic added as part of Revolution evolution

Revolution BrightonInventive Leisure has re-opened its Revolution bar in Brighton after a £300,000 investment that has introduced a new space called the Rum Attic.

The new area offers a Cuban party experience, with what is described as the largest selection of rum to be found in the city.

Brighton takes the company’s total investment in July to £1million after its Swansea and Manchester bars were also refurbished under its new “Evolution” investment scheme.

The large courtyard area at Brighton has been re-designed into a covered space to allow for al-fresco drinking and dining all year round.

Where previously the bar and dancing areas were merged, they have now been separated to create a luxurious and chic bar zone on the top level, with a dance floor downstairs and improved sound and lighting throughout.

Walls have been stripped back to their original brickwork to sit alongside exposed steel girders and new booths.

The growing trend for classic cocktails is reflected in the extensive new menu, with classics sitting side by side with a unique and diverse range of other cocktails.

Staff have undergone a new training programme, and uniforms clearly identify each section of the bar to ensure service and the customer experience are “exceptional”.

The Evolution programme is set to roll out through 26 of the 66 Revolution bars operated by Inventive Leisure across England, Scotland and Wales over the next eight months with a total investment spend of £6.6million.

To appeal to the customer base of 18- to 35-year-olds, it combines a stylish new look and the introduction of a wider range of cocktails, together with a full hosting and meet-and-greet service.

It is the intention of Inventive Leisure to “create one of the most premium service environments in the UK bar industry”.

Inventive Leisure chief executive Mark McQuater said: “We are excited to unveil the new ‘Evolutionised’ Revolution to the city of Brighton and look forward to presenting the new scheme to 26 other Revolution bars in the months to come.

“The feedback from the customers has been astounding – they have been particularly impressed by the luxurious new aesthetic and upscaled customer experience.

“We predict that in eight months, Inventive Leisure will have one of the best invested bar estates in the UK”.


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