Rum disruptor, Rockstar Spirits, moves to Amber Beverage UK


Rockstar Spirits Ltd has appointed Amber Beverage UK as the new distributor of its innovative spiced rum brands, Captain Webb’s Two Swallow Rum range, Grenade Overproof Spiced Rums, and Bomb Rums. The move takes immediate effect.

Rockstar Spirits was founded by CEO, Thomas G Hurst, the multi award-winning spiced rum creator who, most recently, was shortlisted for a regional Food & Drink Entrepreneur of the Year category at the 2022 Great British Entrepreneur Awards. 

The products to be distributed by Amber Beverage UK (ABUK) include five expressions in the Captain Webb’s Two Swallows collection – Citrus & Salted Caramel Spiced Rum, Orange & Ginger Spiced Rum, Cherry & Salted Caramel Spiced Rum, Pineapple & Salted Caramel Spiced Rum, and Banana & Salted Caramel Spiced Rum. All are 38% ABV spirits with a RRP of around £22-23.50 for a 50cl bottle.

Also in the portfolio are three Grenade Overproof Spiced Rums in Pineapple, Grapefruit and Passionfruit variants, all boasting an ABV of 65%, with an RRP of £32.00. The third brand in the Rockstar armoury is the Bomb Navy Strength Spiced Rum range (57% ABV) available in Cherry or Banana iterations, with a RRP of £31.50.

The Two Swallows and Grenade rums are made using premium sipping rum created by the Diamond Distillery in Guyana. The spirits are infused with some twenty natural ingredients including 100% natural fruit flavours and the warm spices that create the distinctive taste profiles of these fine rums. They are perfect as sipping rums and have also been designed to combine well with mixers or to form a complex and delicious ingredient for contemporary and classic rum cocktails.

The Bomb range is made with rum from Panama and aged for 2 years in bourbon casks. These rums are sourced from what is believed to be the world’s most sustainable rum distillery.

Thomas Hurst, CEO and Founder of Rockstar Spirits, said: “I created the Two Swallows range in homage to my great uncle, Captain Matthew Webb, who was the first person to swim the English Channel in 1875. Tragically, he drowned whilst attempting to swim the rapids at Niagara Falls. I named the brand ‘Two Swallows’ because legend has it that a tattoo depicting two swallows on a Naval man will carry his soul to heaven. This rum brand is a tribute to my daring uncle not just in the brand name but in the bold, innovative packaging too. We’re all about heritage as well as modernity as the Diamond Distillery, where we source our spirits, has a rich history dating back to the 1650s.” 

The eye-catching packaging of the entire collection offers superb shelf-standout in store and beautifully adorns the back bar with the elegant, colourful and delightfully elaborate graphics.

The finished rums are produced and bottled in Manchester, England. The products, which  are gluten free and suitable for vegans and vegetarians, have garnered seven Gold Medals in the Rum Masters. The company has featured on the television programmes This Morning, Sunday Brunch, Steph’s Packed Lunch, Celebrity MasterChef and Dragon’s Den, the latter resulting in a successful pitch.

Pictured: Thomas Hurst at the National Television Awards

Douglas Cunningham, CEO of ABUK, comments: “We are delighted that Amber Beverage UK has been appointed as the UK distributor for this disruptive, bold, and innovative flavoured spiced rum range.  As a category, rum is at an exciting stage right now. The ABUK team is excited at the prospect of working with Rockstar Spirits to take the range to its next stage of growth.” 

The previous distributor was Hammonds of Knutsford.

For trade sales, contact the Amber Beverage UK customer services team on 01283 217703 or via sales.uk@amberbev.com

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