Two new expressions have been added to the Rum Sixty Six range, aged for six and 12 years, tapping into increased demand for premium dark rums.
The six year-old Extra Old variant, bottled at 40% ABV, is targeted at “new rum explorers” while the rarer 12-year-old Cask Strength, bottled at 59% ABV, is aimed at rum connoisseurs.
The two new additions also introduce Rum Sixty Six’s new design, available in a 70cl format. In retail, Extra Old has a recommended price of £30 while Cask Strength is £55.
The two new variants join the already successful 12-year-old Family Reserve, which has resonated strongly with consumers since its launch, according to distributor Halewood Wines & Spirits.
The premium rum secured a silver medal at the 2017 San Francisco World Spirits Competition as well as a gold medal at the Spirits Business Rum and Cachaça Masters.
The liquid, which is distilled in small batches, is aged and bottled at RL Seale’s historic Foursquare Rum Distillery in St Philip, Barbados. The process uses a blend of continuous still and copper pot productions.
Rum Sixty Six is recommended for drinking straight like a fine scotch or cognac for sipping and savouring and also as a base for cocktails in the on-trade.
A spokesperson from Halewood Wines & Spirits said: “The new Rum Sixty Six range provides a greater breadth of opportunities for Halewood to explore the premium end of the dark rum category.
“Consumers are placing increasing emphasis on provenance and authenticity in their spirit choices, and Rum Sixty Six, coming from the historic Foursquare Distillery, provides a genuine point of difference, whether you’re new to the category or looking for the ultimate cask-strength rum.”