Collectable bottle wraps are being released for Sailor Jerry spiced rum, using flash art based on designs by legendary tattooist Norman “Sailor Jerry” Collins.
The first two limited editions are available in April, followed by another two later this year. On a slick black bottle, the designs are a homeward bound ship, an American eagle, a pin-up girl and “Gypsy”.
They are being released exclusively in the UK and Australia. In UK retail, they are priced £20 per bottle.
The Gypsy design represents good fortune while the ship design is practical, patriotic and metaphorical – it was tattooed on sailors as a reminder of home, and as a desire to survive and return to their loved ones.
The eagle is a symbol for the USA and represents honour, prowess and intelligence. As shown on the wrap, Collins’ eagles are iconic and fierce, and associated with the US flag.
The refined pin-up girl design represents the ideal and extremes of femininity: the woman inked on a sailor’s arm would be the only feminine form he would see for months – a design that is arguably Sailor Jerry’s most iconic.
Collins, who died in 1973, helped to revolutionise the tattoo industry with his blend of traditional bold line Americana and Japanese technique. His legacy as a craftsman lives on and his designs are still crucial to tattoo culture, which continues to grow worldwide.
Dave Hort, senior brand manager of Sailor Jerry, said: “We wanted to provide our drinkers with a collectable run of new bottle wraps based on the great, iconic works of our founding father Norman Collins.
“These new wraps showcase some of the highest-quality flash art that has spanned generations, and we’re proud to continue spreading the word of Norman Collins through this limited-edition packaging.”