Sailor Jerry is taking to the road again this weekend, with three “bad-ass” teams crossing the UK with a series of epic challenges.
After the success of last summer’s tour, The Ride returns on a larger scale with not one but three teams from around Britain competing against each other.
With Sailor Jerry spiced rum branding and events along the way, they will embark on a nine-day tour starting on Saturday (July 2), masterminded by brand owner William Grant & Sons.
The three teams are bike specialists Kingdom of Kicks from Hackney Wick in London, Welsh motorcycle club and hot rod masters FTHaters, and 2015’s returning challengers, The Ride Originals (pictured).
Each team will be handed their challenge book and routes as they set off and tasked with making their own way across the country, competing for points along the way.
Nationwide challenges will see the teams fight for the lead as they take on epic eating competitions, pit bike races, cutting each other’s hair to wearing their helmet for 24 hours straight.
Rolling towards the finish line on July 9, the riders will have 24 hours to complete their final challenges face to face ahead of the winner being crowned on July 10.
Emma Li Stenhouse, UK brand ambassador for Sailor Jerry, said: “The grand prize for the winning team is getting to keep the Harley Davidson they customised for the trip, as well as being sent over to Hawaii – the spiritual home of Norman ‘Sailor Jerry’ Collins, and the most amazingly beautiful place.”
All of The Ride will be captured across social media with #TheRideSJUK and in a series of six videos airing across Sailor Jerry channels during the week commencing July 18.