Sales grow at wine bar group thanks to Le Verre de Vin


Twin-Pod Bar BC404 le verre de vin

Sales are up at Corks Out, a group of wine shops and bars run by Ruth Yates in Cheshire and Manchester after installing Bermar International’s Le Verre de Vin preservation systems.

They use Le Verre de Vin Tower which is designed for both still and sparkling wine as well as the Pod Bar which integrates the Tower with beautifully lit counter-top refrigeration. Pictured above is a Twin Pod at one of the bars.

Thanks to Le Verre de Vin Tower, they offer 10 champagnes by the glass and six sparkling, including two English ones. They offer a Champagne Trio which is three 50ml serves of champagnes such as a Laurent-Perrier Ultra Brut, a non-vintage and a rosé or vintage.

“Mostly, it’s about choice, value for money and point of difference to other bars and retailers,” Ruth explains. “We have become a way of life to customers, somewhere they can explore something new, find out a bit about what’s in their glass and socialise at the same time.”

After installing a Pod Bar at Corks Out in Stockton Heath in Cheshire, sales of champagne rose by more than 30% over 12 months. “It keeps wine and fizz fresh,” Ruth says. “This meant we could really open up what we wanted to serve, with Krug and Dom Pérignon hitting the menu. Customers loved it and volumes increased, not just by the glass but also on takeaway sales. We didn’t have to market it too much as word got around very quickly in terms of local customers.”

Dual Le Verre de Vin Tower BC06 in situ

Previous American gins aged in wine barrels released in UK
Next VIDEO: Jude Law returns for Johnnie Walker short film